ELL HubKim Storin
Kim Storin
Episode 303
Vocabulary
typecast (verb)
- Definition:
- to always choose an actor for the same kind of role so people expect them to play that part
- Example from the episode:
- “I can imagine it's like an actor who gets typecasted as a specific role and, one of the things that I think is impressive about Zoom and many other companies during times of difficulty and tragedy, leading with empathy.”
- Example sentence:
- “Directors often typecast him as the hero.”
ubiquity (noun)
- Definition:
- the state of being everywhere or very common
- Example from the episode:
- “So we've expanded into areas much further than just video conferencing yet because of the ubiquity of the brand, we've still been pigeonholed in a way and people don't recognize the breadth and depth of our product portfolio and the problems that we solve for customers.”
- Example sentence:
- “The ubiquity of the logo helped the brand grow.”
freemium (adjective)
- Definition:
- describing a product that is free to use but has paid upgrades for extra features
- Example from the episode:
- “But what's interesting is because of how Eric and the leadership team were so empathetic, put that freemium model in place right off the bat, helped turn on every school.”
- Example sentence:
- “She tested the freemium version before paying.”
take the challenge head on (idiom)
- Definition:
- to face a difficult problem or task directly and bravely
- Example from the episode:
- “I did watch what Zoom did, and I really admired how Zoom took the challenge head on and how Eric led with such empathy for not just customers, because Zoom was an enterprise business at that point.”
- Example sentence:
- “He decided to take the challenge head on at work.”