ELL HubCarmine Gallo

Carmine Gallo

Episode 316

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Vocabulary

ignite (verb)

Definition:
Definition: to cause something to start quickly, like a fire or strong feeling
Example from the episode:
“Example from the episode: “Those go viral because it ignites the threat response.””
Example sentence:
“Example sentence: “Her speech ignited excitement in the crowd.””

premise (noun)

Definition:
Definition: an idea or statement that is the main reason for a story or argument
Example from the episode:
“Example from the episode: “Your new audiobook is based on the premise that the brain does not pay attention to boring things.””
Example sentence:
“Example sentence: “Their plan began with one simple premise.””

inciting (adjective)

Definition:
Definition: causing something to start, especially an important event in a story
Example from the episode:
“Example from the episode: “For example, in every rom-com ever made, there's the inciting incident, the catalyst, as some people call it, the catalyst.””
Example sentence:
“Example sentence: “Writers look for an inciting idea.””

attention economy (idiom)

Definition:
Definition: the idea that people's attention is limited and many things compete for it
Example from the episode:
“Example from the episode: “In today's hyper-distracted attention economy, what is the first thing a communicator must do to bypass the cognitive spam filters that come up?””
Example sentence:
“Example sentence: “In the attention economy, short videos win.””

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