ELL HubOliver Aust

Oliver Aust

Episode 325

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Vocabulary

strategize (verb)

Definition:
Definition: to plan the best way to do something
Example from the episode:
“Example from the episode: “Oliver is founder of Speak Like a CEO Academy, where he coaches executives and founders how to refine and strategize about their communication.””
Example sentence:
“Example sentence: “The team strategizes their next move.””

lifespan (noun)

Definition:
Definition: the amount of time someone or something lives or lasts
Example from the episode:
“Example from the episode: “So in my most recent book, Message Machine, we looked at why 90% of startups fail, plus established companies, their lifespan gets shorter and shorter as well.””
Example sentence:
“Example sentence: “Light bulbs have a long lifespan.””

icky (adjective)

Definition:
Definition: unpleasant or a little gross
Example from the episode:
“Example from the episode: “And there's nothing icky about this.””
Example sentence:
“Example sentence: “The bug looks icky to me.””

in parallel (idiom)

Definition:
Definition: at the same time as something else
Example from the episode:
“Example from the episode: “Don't create a product and then think about how you want to sell it and find investors, et cetera. Do it in parallel.””
Example sentence:
“Example sentence: “They cook dinner and set the table in parallel.””

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